You might think that the wearable market was pretty crowded already, but Epson, maker of printers and the ink to go in them, announced at CES this year that it was releasing several different wearable products in the next few months. While that might seem like biazarre move or the firm, especially since there are many smartwatches and fitness trackers out there already, you need to factor in that Epson owns Sieko, the watch maker. That gives it more experience in both technology and watch making than many other wearable makers, meaning it stands a good chance of capturing a big chunk of the market if it plays its cards right.
As TomsGuide points out, Epson also stands alone in the wearable industry, because it also produces quartz, giving it a great materials base for much of its wearable devices, and even has its own production line, so will be able to minutely control the method of its devices’ manufacture and what components go into them. This, combined with its focus to create wearables that are of a higher quality construction and operate at a higher accuracy than others, could give an edge in a market where consumers are finding it hard to pick any one product over another.
The quartz crystal we mentioned above, that’s key to the company’s plans to make accurate time pieces. Much like their use in atomic clocks, quarter can be used to generate incredibly accurate time keeping devices, which is what Epson is going to use in its wearables. It ‘grows’ it especially in its own facilities, so will be able to guarantee the quality of it too.
However, if it wants to really compete in the wearable space, Epson will need to do more than just give us an accurate way to tell the time. That’s why the fitness trackers Epson is releasing do more than the average one. In its golf-centric one, it tracks the position of your club and your swing and follow through. On the more runner orientated fitness band, Epson’s hardware is able to detect all of the usual information, along with more advanced stuff like stride and workout intensity.
Epson plans to release more wearables for specific sports in the future. The question is, will people buy them?
What do you guys think? Do you like the premium approach taken by Epson, or do you think a more generic, general fitness tracker is more useful?