Micron could enter wearable marketplace

As if there wasn’t enough companies looking to make a few sheckles from the recent boom in wearable interest – especially following on from Apple’s official announcement of its smartwatch – but now long-time chip maker Micron has announced that it too believes it could find a space in the wearable market.

“A lot of companies are working on wearable devices, helping to monitor everything inside your body, and memory and sensors are an important part of that,” said CEO of Micron Mark Durcan in a slightly cryptic interview with the WSJ. This suggests that perhaps Micron too could find a place there, or at the very least, supply someone else that’s looking to enter the game. 

While Micron has traditionally been a supplier of DRAM and NAND flash memory chips, most of which are used in smartphones and tablets today, Micron recently bought out defunct Japanese chip maker Elpida Memory, which made Micron one of the top five biggest suppliers of computer memory in the world, giving it considerable industry clout. This means more working capital and faster developments of ever shrinking hardware, making it entirely possible that it could create some highly powerful wearables, or at least produce hardware designed for their internals.

During his chat with the publication, Mr Durcan also stated that Micron was working with automotive makers to bring some of the tech-world’s functionality to a market that was traditionally, despite heavy investment, always behind the latest trends by a few years.

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“We’re working with car makers,” he said. “We have automotive labs in various places around the world, helping to find future markets and making sure that memory works in those future markets. The automotive memory-chip industry is approaching in excess of $1 billion and is growing very quickly.”

When asked more about the traditional memory business, Durcan suggested that for the first time, it was starting to slow down and consolidate, which was leading to a reduction in the traditional boom-bust cycle of the business.

“For DRAM, we will see a lot less volatility than before. Given the overall consolidation that has taken place, and slowing rates of technology migration, and the broader set of applications memory products go into today, we have the opportunity to have a sustainable, high-value memory industry,” he said. 

Overall Durcan said he was very confident about the future of Micron, believing that all it had to do to continue its positive path, was to stay relevant and maintain its interest in developing new and innovative electronics components.

 

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