Oculus VR halts sales to China amid re-sale issues

Oculus VR, the company behind the constant headline grabbing Oculus Rift virtual reality headset, has announced that it’s suspending sales of its second development kit to China, as too many people there are pre-ordering multiples of the new development kit, only to sell them on at a profit.

The news comes from a reddit posting by TheTwistGibber, an Oculus staffer, who said that the reason for it was that so many orders coming from China were immediately being resold after the confirmation email arrived. As it stands, Oculus has over 45,000 orders to complete and it doesn’t want Rifts going to people just so they can sell them on, it wants them to go to developers so that content can be made for the platform.

“Yes, it is a bummer that we’ve had to suspend sales in China due to extreme reseller purchases”, said the Oculus VR spokesperson. “We need to make sure that we are doing what we can to make sure that resellers that are looking to flip our product for a profit are not taking stock away from legitimate developer purchases globally.

“Our product, in its current form, is a developer kit, meant for developers that develop VR content. We are looking into alternative ways to make sure that our development kits are getting into legitimate developer hands in China. If you are an enthusiast, we kindly ask that you wait for the consumer Rift. It will be worth the wait.”


It’s ironic that once again China is having problems getting its hands on a technological product (like the recent console issues Microsoft has had) as most of the world’s electronics are manufactured there.

Moving forward Oculus will try and figure out a way to open up VR sales to China again, perhaps only selling to those who previously purchased DK1s or have registered as a developer in some way.

The furore surrounding the now-shipping development kit 2 is because it brings about a lot of improvements over the original. Not only does it increase the resolution of the display to 1080p, but it also adds positional tracking thanks to a small camera accessory and kills off motion blur due to the usage of an OLED screen and some clever software tweaks.

If you want to order a DK2 for yourself you can do so now for $350, + import taxes and postage (which works out to around $450 or £260 in the UK) but if you’re only ordering now, expect to wait until at least September before yours arrives, as there’s a lot of back orders to get through.