We’ve asked industry professionals and the public a few times about what they think of wearables, but a direct question isn’t always the best way to judge what’s great about something or what real public perception of a product is. That’s why digital strategy firm Brilliant Noise and social media monitoring company Brandwatch, have conducted an analytical survey of social networks, to see what wearables people are talking about, how often and where.
The results are certainly illuminating, as The Telegraph points out, mostly because of comparisons made with the same survey as it was taken last year. For example, the mentions of wearables as a whole, have gone up by over 190 per cent, increasing to 2.8 million mentions in total. Oddly though, most mentions were neutral, with just eight per cent having any kind of sentiment at all. Six per cent were positive, while two per cent were negative.
Twitter was the main place for people to voice their thoughts on wearables, with over 75 per cent of the mentions – though that could be just because data there is entirely public, whereas other social networks do privatise some information.
Most mentions also came out of North America, suggesting that wearable adoption elsewhere in the world is taking a lot longer to get going.
Which was the most talked about wearable? The Fitbit fitness trackers.
“The focused purpose and lower price point of the Fitbit have also helped it to achieve wide appeal,” said Jason Ryan, Partner at Brilliant Noise. Product owners are more likely to discuss their products on forums than elsewhere, because these are places they can discuss particular features or issues with other product owners, and in longer form than Twitter.”
Following on from Fitbit’s tracker, Google’s Glass headset was the most talked about, with the Nike Fuelband close behindl; Pebble Smartwatch and Samsung Gear smartwatch took fourth and fifth place. However, just because these ones were mentioned the most, doesn’t mean they’re more likely to sell than any others. If looking at posts that contained an intent to purchase, while Fitbit products were still holding the top spot, GoPro appeared in second place and the Jawbone jumped into 6th.
“One of the interesting things that came from this research is that chatter about wearable tech is no longer confined to the water cooler in the engineering department. Discussion about wearables has become far more commonplace in mainstream society, and we’re seeing more types of people talking about it, and in more kinds of places,” continued Ryan, referencing the growth in uptake of smartphones and tablets as comparable to wearable growth.