Xiaomi becomes world’s second biggest wearable seller

Although Apple has brought in thousands and thousands of orders for its new Apple Watch range, it’s still not close to topping the kingpins of the industry. However one company is and that’s Xiaomi, which has through its efforts this year, secured the second place trophy as the world’s second largest wearable seller, just behind FitBit.

According to new data from IDC, Fitbit shipments for Q1 2015 reached 3.9 million, giving it a 34.2 per cent share of the market. In comparison, Xiamoi shipment volume reached 2.8 million devices around the world, giving it a 24.6 per cent share.

This is even more impressive if you take in the comparison between this year and last. In 2014, while Fitbit’s shipments were at just 1.7 million, due to less competition and a smaller market, it had a full 44.7 per cent share of wearable sales. Xiaomi however hadn’t even begun selling any devices, and yet despite that, it’s managed to sell almost three million units in just the first six months of this year.

Part of the success of Xiaomi comes from its targeting of the ultra-affordable market, selling devices that cost just a few dollars a piece. It also aimed itself squarely at the Chinese market initially, which allowed it to tap into consumers that had not had much in the way of wearables available to them before.


Coming in third place is other industry standout Garmin, with just over a six per cent share of the market. It is followed by Samsung and Jawbone, which have 5.3 per cent and 4.4 per cent respectively, with the “others” category making up the final 25.4 per cent.

It’s surprising that Apple hasn’t featured yet, but it will likely be a big player once the end of year stats arrive, as it doesn’t seem unimaginable that it will have sold at least a million of its expensive smartwatches, despite the poor battery life.

IDC data suggests that the wearable industry is growing nicely however, with a near 200 per cent increase in hardware sales so far this year alone. That will go up considerably when Apple and Microsoft wearables are factored in, but it will be interesting to see what kind of bite they take out of the current landscape.