Glass Up HUD review

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Google’s Glass headset has turned out to be more of a concept design than anything else, but it’s seen some serious interest in the enterprise sector, especially in fields like medicine or professional driving, where hands-free information can be incredibly useful. Hoping to grab a piece of that pie is GlassUp, a similar heads up display projecting pair of glasses.


“GlassUp’s purpose is not to give you useless videos on Youtube with disturbing audio,” reads the GlassUp website. “We don’t focus on entertainment. We give you what you need: driving directions, notifications, emails, etc.” This is the focus of GlassUp: a professional, workman’s tool that can send you information without you needing to look somewhere specific or use your hands to access it, that way you can focus on what you’re doing.

The GlassUp also looks like a normal pair of glasses, so is unlikely to make people uncomfortable around you, like Google Glass can. The hardware is also manufactured in Italy, where some of the world’s top high end glasses-frames are produced.

Designed to hook up wirelessly with your smartphone for more functionality, you’ll be able to run apps for tourism, education and training, interpreting or translation (imagine seeing a text based translation as someone talks to you in a foreign language), real world games, sports or fitness data for workouts, navigation and directions while driving and a number of specific enterprise solutions.

There’s also a bunch of sensors built in, so the Glass Up can track a lot of information about you. It includes: an accelerometer, compass, ambient light sensor and a bluetooth 4.0 low energy transmitter.

Battery life lasts for around one day, and is rechargeable via Micro-USB.


At the time of writing, the GlassUp is still under development. However you can pre-order one for a range of prices. The “regular” GlassUp, without camera or prescription lenses will set you back $300. It’s due to arrive any time now. The camera version, or the prescription lens version costs $400, while the one that combines both, will set you back $500.


The GlassUP is in the same position as Google in that not many people want to wear glasses, even if it is just for work. Then there’s the worry with continued delays on release, as often happens to crowd funding campaigns. These were initially supposed to arrive in early 2014 and now we’re missed the second release date for the Regular glasses too, with no planned release dates for the more advanced versions.

Bottom Line

As innovative and much cheaper than Google Glass, as the GlassUp is, it’s delays are what really concerns me. I wouldn’t put down this much on a crowd funded project until I started to see people get the real products in their hands.