The old adage goes that emotions are the part of your sub-concious you can’t control and that while you can battle against them or try and keep them in check, you can’t really control how you feel. Except that’s exactly what the Thync purports to be able to do, with its creators suggesting it can motivate you or calm you down at the touch of a button.
The Thync device works on the same principle as transcutaneous electrical nerve stimulation massagers, sending minor electrical signals through the skin to the muscles in the face and neck, whilst also stimulating certain areas of the brain to effect the desired response. Users can set the device to energize them, which is designed to make them feel more awake, alert and ready to go; or they can use the calming setting, which helps relax and sooth a person’s stress and worry away.
The unit itself is light and comfortable and fits against the side of the forehead when in use. It’s a wireless device, that connects to your smartphone via bluetooth LTE technology, though it is only compatible with iOS at the time of writing. Intensity can be adjusted with the companion application, as well as the time involved and how often pulses come.
Reports suggest it feels like having a light water spray on the front of your head and there are suggestions that as abstract as the device’s claims are, that it actually does work on a good number of people.
Since it’s marketed as a lifestyle, rather than a health product, there has been no FDA approval of Thync as it does not require it, though it has been checked over by the Underwriter’s Laboratory – a US based electrical safety organisation – which has given it the thumbs up for safety.
At the time of writing, you can pre-order the Thync for $300, with replacement application strips (one use each (officially) and you get 20 with the pack) costing $20 each. Shipping is expected to take place in October.
The lack of an Android application seems like a huge oversight on the part of the developers. On top of that, $300 isn’t cheap for something that sounds like it could be having as much of a placebo as a real world effects. Also if you use the application strips as intended, you’d need to spend around £70 a month just on new strips, which is hardly cheap.
This is going to be a try-before-you-buy product, whereby if it works for you, it may be a valid investment, but it would be terrible if you spent all that money and it didn’t seem to do much.